Теоретические основы стратегического планирования на предприятии

Abstract

Исследованы теоретико-методические основы стратегического планирования в Украине. Консолидирована информация по механизмам сратегического планирования и обоснованы критерии оценки стратегий. Ключевые слова: стратегическое планирование, факторы среды, конкурентоспособность предприятий.

Досліджено теоретико-методичні засади стратегічного планування в Україні. Консолідовано інформацію щодо механізмів сратегічного планування й обґрунтувано критерії оцінки стратегій. Ключові слова: стратегічне планування, фактори середовища, конкурентоспроможність підприємств.

The article studies theoretical and methodological foundations for strategic planning in Ukraine. The necessity of developing strategic planning at an enterprise is grounded. It contributes to the competitiveness of enterprises and its realization depends on the effective work of managers in the area of strategic planning. Therefore, in the present conditions of development of the Ukrainian economy one of the important issues is the development of methodological and methodical bases for strategic planning at enterprises. The subject of the research is methods of organization of strategic planning. The aim of the research is consolidation of the information on strategic planning and justification of criteria for appraisal of the strategy. Strategic planning is a special type of planning work which is to develop and implement strategies. As a process, strategic planning involves four activities: allocation of resources, adaptation to the environment, coordination and adjusting, organizational changes. The mechanisms of strategic planning in Ukraine are in development. Now, the Ukrainian market entered the stage of development when the absence of strategy prevents to win the competition. The analysis of literature allows to conclude that nowadays there is no universally recognized and effective method of strategic planning. Keywords: strategic planning, factors of environment, competitiveness of enterprises.